Privacy Policy

Lookbooks Privacy Policy

Last Updated: August 24, 2017

Lookbooks Media Inc. ("Lookbooks", "us" or "we") respects your privacy and is seriously committed to protecting the privacy of the visitors to and members of its website, the homepage of which is located at http://www.lookbooks.com  ("Site") as well as the users of Lookbooks software.

This Privacy Policy is intended to inform you of our policies and practices regarding the collection, use and disclosure of any Personal Information and Anonymous Information you submit to us through our Site, or through our software Lookbooks software.

User Consent



Participation in EU-US Privacy Shield

Lookbooks complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries.  Lookbooks has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.  If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view its certification page, please visit  https://www.privacyshield.gov/

In compliance with the EU-US Privacy Shield Principles, Lookbooks commits to resolve complaints about your privacy and our collection or use of your personal information.  European Union individuals with inquiries or complaints regarding this privacy policy should first contact Lookbooks at:

304 Hudson Street – Suite 504
NEW YORK, NY 10013

Lookbooks is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

Lookbooks has further committed to refer unresolved privacy complaints under the EU-US Privacy Shield Principles to BBB EU PRIVACY SHIELD, a non-profit alternative dispute resolution provider located in the United States and operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit
www.bbb.org/EU-privacy-shield/for-eu-consumers/  for more information and to file a complaint.

Please note that if your complaint is not resolved through these channels, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.

What Information Do We Collect?

We collect and use Personal Information and Anonymous Information as described in this Privacy Policy from the visitors to our Site ("Visitors"), and from the registered members of our Site ("Members").

"Personal Information" is information about you that is personally identifiable to you, like your name, address, e-mail address, or phone number, as well as other non-public information that is associated with the foregoing.

"Anonymous Information" means information that is not associated with or linked to your Personal Information; Anonymous Information does not permit the identification of individual persons. We collect and use Personal Information and Anonymous Information as described in this Privacy Policy.

Personal Information Submitted By You

When you register on the Site to become a Member of our Site, we collect your e-mail address, a username that you choose and a password. We also collect (at your option) your website, phone, any other additional information you may volunteer.

For individuals that license our proprietary software (i.e., Lookbookspro, Lookbooks casting app, Lookbooks Booking, we collect the same information to create an account for that user - e-mail address, a username that you choose and a password.

When you contact us by e-mail with an inquiry, or to report a bug, we will collect your name, e-mail address and any information contained in the e-mail you send us, as well as any documents and materials attached to such e-mail.

When you provide us with feedback, we will collect your e-mail address and the feedback that you submit.

We collect any information, including Personal Information, that you voluntarily provide, either by posting it on the Site or by adding it to your Lookbooks.com personal profile or Lookbooks software account profile.

We will provide the opportunity for individuals opt out whether their personal information is (i) to be disclosed to a third party or (ii) to be used for a purpose that is materially different from the purpose(s) for which it was originally collected or subsequently authorized by the individuals.  Individuals will be provided with clear, conspicuous, and readily available mechanisms to exercise this choice.

Cookies and Other Information Collected Via Technology

As you navigate the Site or use Lookbooks software, certain information may also be collected passively, including your Internet protocol address, browser type, domain names, access times, and operating system. We also use Cookies and navigational data like Uniform Resource Locators (URL) to gather information regarding the date and time of your visit and the information and services for which you searched and which you viewed. This type of information is collected to make our products and services and the Site more useful to you.

An "Internet protocol address" or "IP Address" is a number that is automatically assigned to your computer when you use the Internet. In some cases your IP Address stays the same from browser session to browser session; but if you use a consumer internet access provider, your IP Address probably varies from session to session. We track IP Addresses solely in conjunction with session cookies to analyze our web page flow and to ensure proper security.

"Cookies" are small pieces of information that a web site sends to your computer's hard drive while you are viewing a web site. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on the Site and/or software. Persistent Cookies can be removed by following Internet browser help file directions. If you choose to disable Cookies, some areas of the Site and/or software may not work properly.

Use of Information

The Personal Information we gather from you on Lookbooks.com helps us learn about visitors to the Site, our customers and potential customers. We use this information to personalize your experience, to better tailor the features, performance and support of our products and services, respond to inquiries and requests that you make, to administer to contests or other promotions we may offer, to enable us to get in contact with you, and to offer you additional information and opportunities. Additionally, for Lookbooks software users (“Licensee”), the Personal Information we gather from you is used to set up secure user access and account to the software. We will use resumes that you submit to us to consider you for a position at Lookbooks.

We may create Anonymous Information records from Personal Information by excluding information (such as your name) that make the information personally identifiable to you. We may use this Anonymous Information to analyze inquiry, request, and usage patterns so that we may enhance our services and the Site. Lookbooks reserves the right to use and disclose Anonymous Information to third parties in its discretion.

If you provide feedback on any of our products or services to us, we may use such feedback for any purpose, provided we will not associate such feedback with your Personal Information. Lookbooks will collect any information contained in such communication and will treat the Personal Information in such communication in accordance with this Privacy Policy.

We may also use information that we collect to send you emails that may contain fashion-related content, targeted advertising and/or other opportunities from our advertiser partners. You will have the option to opt-out of receiving these email notifications by opting-out through the email you received.

As for private data that Lookbooks software users (“Licensee”) enters in the course of using the Software and is stored on the Authorized Servers, Licensee owns all right, title and interest, including all intellectual property rights, in and to Licensee Data, except as expressly set forth in our license agreement with the Licensee.  Lookbooks will maintain the confidentiality of Licensee Data and will only access and use Licensee Data (x) in connection with providing technical support, providing Services or in connection with monitoring system and software performance and making upgrades thereto; (y) associated with creating anonymous, aggregated data that Lookbooks is then free to use without obligation to Licensee; and (z) associated with data mining activities that does not involve public disclosure of Licensee Data.  

Disclosure of Personal Information

Except as otherwise stated in this Privacy Policy, we do not generally trade, rent, or share your Personal Information with third parties unless you permit us to do so.

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, "Affiliates"), we may in the future. We may share some or all of your Personal Information with these Affiliates, in which case we will require our Affiliates to honor this Privacy Policy.

If our company or our assets are acquired by another company, that company will possess the Personal Information collected by us and it will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy.

Regardless of any choices you make regarding your Personal Information (as described below), we reserve the right to disclose your Personal Information if we believe in good faith that (a) you are or may be violating the Terms of Use, this Privacy Policy or any applicable rules (b) you are violating any applicable law, rule or regulation (c) such disclosure is necessary to comply with relevant laws or to respond to subpoenas or warrants served on Lookbooks; or (d) you are violating or interfering with the rights or property of Lookbooks or third parties.

We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Lookbooks’ accountability for personal data that it receives under the Privacy Shield and subsequently transfers to a third party is described in the Privacy Shield Principles. In particular, Lookbooks’ remains responsible and liable under the Privacy Shield Principles if third-party agents that it engages to process the personal data on its behalf do so in a manner inconsistent with the Principles, unless Lookbooks’ proves that it is not responsible for the event giving rise to the damage.

Your Choices Regarding Your Personal Information

We offer you choices regarding the collection, use and sharing of your Personal Information. When you receive daily updates or newsletters, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to "opt-out" by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly (please see contact information below). Despite your indicated e-mail preferences, we may send you notices of any updates to our Terms of Use or Privacy Policy.

One of the main functionalities of our Site is that Members can view the work of members of the site. Therefore, you should assume that any information (including photos and videos) that you provide, enter into, or post on public sections of the Site (excluding the e-mail address you provide and the password you select during signing up) will be visible to every Visitor and Member.

Third-Parties Service Providers and Advertisers

Lookbooks provides the ability for members to share images or videos they like via third parties such as Facebook, Twitter, and Tumblr. We may also use third-party advertising companies to serve ads when you visit our Web Site. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites or information that you disclose to them directly in order to provide certain services or functionalities or to provide advertisements about goods and services of interest to you. It is solely the visitors' obligation to review and understand the privacy practices and policies of these websites, advertisers and any other third parties. These companies are independent third parties over which Lookbooks exercises no control. Lookbooks is not responsible for, and will not be liable for, their conduct, actions, omissions, or information handling or dissemination practices.

Our provision of a link to any other website or location is for your convenience and does not signify our endorsement of such other website or location or its contents. We have no control over, do not review, and cannot be responsible for these outside websites or their content. Please be aware that the terms of our Privacy Policy do not apply to these outside websites. You should look for and review the privacy statements of each and every website that you visit through a link on our Site.

Regarding Children

We do not intentionally gather Personal Information about visitors who are under the age of 13. If we learn that Personal Information of visitors under 13 years of age has been collected on the Site without verified parental consent, we will take the appropriate steps to delete this information.

Accessing, Updating or Correcting Your Personal Information

Lookbooks acknowledges that EU individuals have the right to access the personal information/data that we maintain about them.  An EU individual who seeks access, or who seeks to correct, amend, or delete inaccurate data, should direct his query to general-privacy@lookbooks.com. If requested to remove data, we will respond within a reasonable timeframe.  

In addition, user may update their Personal Information by logging into their account and update profile page. It is their responsibility to maintain and promptly update their data to keep it true, accurate, current and complete.


Lookbooks is committed to protecting the security of your Personal Information. We use a variety of industry-standard security technologies and procedures to help protect your Personal Information from unauthorized access, use, alteration, destruction or disclosure. Your information is transmitted through Secure Sockets Layer (SSL) technology, which encrypts information you input.

Even though Lookbooks has taken significant steps to ensure that your Personal Information is not intercepted, accessed, used, altered, destroyed or disclosed by unauthorized persons, you should know that Lookbooks cannot fully eliminate security risks associated with Personal Information.

Contact Us

Should you have any questions or concerns regarding this Privacy Policy, please contact us at:
304 Hudson Street – Suite 504
NEW YORK, NY 10013

Privacy Policy Updates

This Privacy Policy is subject to future revision, and if we make any substantial changes to it, we will post an alert on this page. If you object to any such changes, you must cease using our Website. Continued use of our Site following notice of any such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.